I thought this was an interesting use of Orbit's marketing team:
Here at Orbit we’re very proud that our books tend to be smart, sophisticated — dare we say, awesome? (yes, we dare) — but there’s still a part of all of us that loves the look and feel of a truly, epically bad SFF book cover. And since we don’t get a chance to publish books that fit that profile we thought we’d call on our readers to help us create one — or at least create the jacket for one. Over the next few weeks we’ll be asking for your help coming up with the most ridiculously bad high-concept SFF book cover in the universe – think Wyvern II: The Wyverning, or Martian Under the Doormat. (We know you can do better) Once we’ve settled on the titles we’ll work out the reading line, the blurbs, and cover elements. And then, with your help, our fearless Orbit US Creative Director Lauren is going to design a cover for it that will present it in all its mad glory.Leave feedback here. I for one can't wait to see what terribly wonderful (or is it wonderfully terrible?) covers they come up with. Orbit's covers are generally very well executed. I somehow see a dragon and maybe a flying saucer/space ship charging at one another with all guns ablaze. Yes, I imagine the dragon having some sort of weapons meshed with his skin or maybe part of armour or well maybe his space suit. And he has to be breathing fire in space because we all know in the vacuum of space that is possible. Hmmm for a title I'll say Showdown in Space.