According to the Associated Press:
The Federal Trade Commission will require bloggers to clearly disclose any freebies or payments they get from companies for reviewing their products.Bloggers who don't comply could face a fine of up to $11,000. This is a bit surprising. Do Newspapers and Magazines disclose what they receive for free? I've never received any sort of payment for a review and no one has offered either.
It is the first time since 1980 that the commission has revised its guidelines on endorsements and testimonials, and the first time the rules have covered bloggers.
A very common practice, albeit one not discussed much, is that Magazines and Newspapers are much more likely to review a publisher's books if they advertise. This stinks a bit more to me than a blogger not mentioning where a book is from. However, I've been toying with the idea of mentioning the source of the books I review at the end of the review anyway so it looks like it will happen. Of the last 12 books I've reviewed 4 were review copies sent to me and 2 were picked up at Book Expo. Of those 6 I was planning on buying copies anyway and still may of certain titles. Also, on the left side of my site there is a Recently Procured section and of the 14 books listed there 4 are review copies I've received. Maybe I'll start denoting a review copy with an * on the sidebar.