SyFy versus Sci Fi

When I first heard the Sci Fi Channel was changing its name to SyFy I was flabbergasted. How could they?!? I've been watching since it first came on cable with all the old 70s Sci-fi and horror shows like Dark Shadows and The Prisoner. But SyFy really?

Over at Tor.com one of the higher ups from SyFy has taken on the herculean task of defending the decision here. After reading I have to say it does make business sense in terms of branding and recognition for their products. A couple of years ago books started coming out with the Sci Fi Channel Essentials logo and they have been making movies of their own for awhile. When you look at something like that online it wouldn't really mean anything especially when the text is put next to the title. Sort of like no duh it is just a sci-fi book or movie. But you may not realize it is a SyFy movie. Not that it makes a difference to me especially since most of their movies are below par, but with SyFy they can extend their brand to stand out a bit more. I'm not won over by the change, but I can understand it a bit more.